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Tips for effective advertisement:

1)      Ensure that your advertisement is well organised and easy to follow.

2)      Use simple and direct language with everyday words that are easy to understand.

3)      Correct grammatical sentences not required. Commas and full stops must be used.

4)      Be brief and relevant.

5)      DO NOT write the word “Advertisement” inside the box.

6)      For more details, please see textbook page 13.

Q. Nike is offering discounts. As a sales manager, create an advertisement announcing discounts and special offers.

Nike Sale!                                         Sale! Huge discounts on all items. 4th – 8th November. 10% additional cashback. SBI Credit and Debit Cards. Don’t make the sky your limit. JUST DO IT.

Tenses: Present Past Future

Present Tense

The present tense is basically used to express action in the present; an action that started in the past but is continuing right now.

Simple Present

I eat galho
(subject+verb+object)

To express habits or general truth

With 'mental action' verb:
Love, like, want, need, believe etc.

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Present Continuous

I am eating galho right now
(Subject+am/is/are+verb+ing+object)

To express action going on at the time of speaking.

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Present Perfect

I have eaten all of the galho
(Subject+have/has+verb+object)

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Present Perfect Continuous

I have been eating galho for 30 minutes
(Subject+has/have been+verb+ing+object)

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Exercise

A. Fill in the blanks with the simple present or the present continuous forms of the verbs given in the brackets.

1. I am growing (grow) a beard now.
2. I forgot (forget) to charge my mobile last night.
3. Every year he spends (spend) his holiday in Darjeeling.
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